About the Client
For 70 years, Harris Company has been an industry leader in designing, building, controlling, and maintaining critical infrastructure for commercial, institutional, and industrial clients. They offer complete design/build and design/assist services for projects that vary in size, scope, and complexity. Their work provides the structural backbone for sports stadiums, concert halls, historic landmark buildings, hospitals, and high-tech facilities. Harris Company is known for service and professionalism–working closely with client and construction teams throughout the project and drawing on the expertise of a skilled, diverse, and dedicated workforce.
About the PROJECT
Challenge
Harris Companies had multiple brands under the Harris Companies architecture. This caused confusion on major projects with their clients and left them with an inconsistent experience and a lack of understanding as to what the brand is and what it represents. A project had just wrapped up in consolidating the brands, and to reflect this update online, Harris Companies wanted to combine all the sub-company sites into one, unified site.
The separated websites represent Harris in too many ways in order to accommodate for all their sub-companies. The main challenge for the redesigned website was educating customers on the correlation between the service lines, office locations, and the new, unified brand. The other challenge was to make sure the website content showed Harris’ strengths, in full, to prospective clients.
Key Audiences
General Contractors
Building Owners
Secondary audience
Harris employees
Project Objectives
Create a singular website that speaks clearly to the unified brand and allows for comprehensive navigation within the newly-reformatted brand architecture.
Nurture lead opportunities through promotion of service lines and content.
Research Tactics
Current website health assessment
Key audience survey
Internal stakeholder discovery sessions
New Website Strategy & Tactics
Site architecture
Messaging approach
Wireframing
Style tiles
Design
Project Highlights
During the current website health assessment, we discovered the importance the project gallery play in user retention to the site. Yet the old site only showed projects related to construction. During the site architecture phase, we worked with the client to expand this gallery to include projects for each focus area.
At the start of the project, the client viewed the website as no more than a brochure because it was thought that they had to have it, but it didn’t affect their clientele’s decision in working with Harris Companies. The results of our current client survey demonstrated that indeed the site had a major effect on this decision making process.
By the end, we had combined 19 sub company sites combined into one site.
